Client: Picnic Co.(AKA Picnic Social Media Company)
Target Audience: Social media clientele
Brief: Create a brand that represents Picnic's messaging: fun, modern, playful, professional, and human centered
Picnic is a boutique social media marketing agency based in Ontario. Picnic is human centric and they focus on excellence in communication by delivering with transparency, honesty and ethics. Picnic strives for unparalleled execution and innovation social media, consulting and communication; keeping all human aspects a priority. This client requested a brand that focused on presenting their key values: honest, ethical, transparency, empathy, and human centric.
I provided the client with many various concepts and ideations, utilizing mood boarding, competitive comparison, and analyzing social media trends to determine best overall art direction that would allow the client to shine amongst the social media industry. It was imperative to main a unique brand identity that would draw in favourable attention of current and potential clients, and express a warm and in-touch social media presence.
The logo focused on simplicity, modernity, and a fun aura. The final logo contains chat bubble's above the I's (also can be interrupted as two people) which focuses on the socialization aspect of social media messaging. The typeface is bubbly and welcoming in order to further express the brand's messaging.
Like the logo, the fonts and colour selections are warm, inviting, alongside a beautiful gradient that welcomes the viewer. The client was provided with various associated digital and print assets, as well as a comprehensive brand guide I created which outlines the brand messaging, logos, logo rules, use cases for print and digital, and social media template outlines and rules.
Website: LINK
Instagram: LINK
